In the age of virtual shopping and online purchases, the eCommerce App is the latest kid on the block but with a twist. eCommerce apps have always been struggling with the concern of returns and reverse logistics. Most of them stem from incorrect ordering or making purchases with limited information.
This has always led to consumers visualizing a product in a totally different way than they look and feel. When users aren’t satisfied with what they receive, they send them back. To avoid such instances and let users make the right purchasing decision, we have rolled out the eCommerce app with built-in AR and VR modules.
For the uninitiated, AR and VR stand for Augmented Reality and Virtual Reality respectively. The former allows you to visualize a product over a real-world background and the latter allows you to virtually try out products and see how they would look.
These features are value additions to our eCommerce app, where we’ve seen an insane upsurge in the sales of furniture, cushions, curtains, apparels, jewelry and other products because of the ability to instantly visualize products in the real world.
With minimal returns, the app redefines convenience in the online shopping space. We urge you to try the cool features today.
The client approached us with a handbook of insights and inferences from market research. They clearly wanted to avoid cliche in launching eCommerce apps and wanted to deliver something substantial yet captivating to users. That’s when we decided to incorporate AR and VR technologies.
Two of the most underrated tech concepts were explored for commercial deployment so users could have a great time shopping just like they would when shopping in physical stores.
While the ambition is clearly exciting on paper, it is definitely difficult to execute. The app shouldn’t fall short of expectations and shouldn’t be just known for an offbeat attempt. The app had to be solid and nail a long-term presence in the market that also fetched significant customer retention.
While this was on the business side, we also faced several challenges in developing AR and VR models for the app. Care had to be taken to not slow down the performance of the app or phone and we had to ensure the app worked perfectly fine across all smartphone tech specifications.
The filters also had to fit in just right regardless of real-world physical dimensions of objects or faces and give users a glimpse of end results.
We developed custom code to incorporate AR and VR models, imported AR/VR elements and tested them repeatedly. We deployed the most in-demand modules from computer vision and used powerful 3D engines to render real-world elements over virtual ones.
The app is now a powerhouse of features, delivering not just products to users around the world but experiences as well. We have recorded significant shares and social media mentions for shattering conventions in the eCommerce app development space.
Since the app had camera access with the ability to capture images and footage, we also worked on securing the app to maintain data confidentiality and integrity. Apart from AR/VR elements, we also developed airtight dashboards for admins so they could quickly access modules to manage their inventory, fleets, supply-chain and more to seamlessly deliver packages and orders. We also incorporated automation modules powered by AI.